Niche Marketing Guide: Naked Niches Review
Naked Niches by Sara Brown
Why Niche marketing?
The primary reason for pursuing "niche marketing" is diversity. As an online marketer, you never want to put all your eggs in one basket. Mabye you’re deeply involved in the ‘Make Money Online" information product niche right now, but what would happen if suddenly that market went away? How would that impact your business.
With niche marketing, you always have multiple sources of income. Some niches may do better than others, but that’s the case with all marketing campaigns. Your goal is to continue to expand your footprint into new markets (niches) all the time. This way your income is not soley dependent on any one source.
How Do I Find Unique Markets?
I love the authors answer. Don’t even try!
Looking for that absolute niche with no competition so you can corner the market is a misconception that many new marketers make. Niche marketing is really counter intuitive in that sense.
Instead of trying to find a niche where there is no competition, successful marketers look for competition. The more competition the better. Competition means there are already people spending money in the market. You don’t have to build a base of customers, they already exist. All you have to do is position your product(s) in front of them. Always make sure your target market is already buying in your area.
Niche Marketing Strategy
1. Select A Niche
2. Google Keyword terms associated with that niche
3. Look for Adword Ads related to those keywords. The more Adword ads means people are making money in the niche. Otherwise, why spend money for advertising? Choose a niche that people are emotional about. You need an emotional response to create a reaction.
Here’s the method…
- Create or Exaggerate a Problem
- Offer a solution
- What you’re looking for is the "feel better" factor.
When people are contronted with a problem, they want to feel better about it. The emotional attachment is the trigger you need to get them to take action.
Keep this in mind. "People buy on emotion, and justify with facts!" It’s not the other way around.
I guy spends $70K for a car because it makes him feel good; not because it gets 30 MPG. That’s why car ads for expensive sport cars nearly always associate the car to a beautiful, sexy, vivacious woman. Guys associate fast, powerful, expensive cars with beautiful, sexy women.
Women on the other hand don’t buy Prada or Gucci because of it’s quality. They buy $450 pairs of shoes and $1000 handbags because it makes them feel good.
Facts like quality, good buy, investment over time are used to justify the purchase, not as the motivation to buy.
4. Create a landing page ‘squeeze’ page. Your domain name as well as the title should include you main keyword term(s). This gives the visitor 3 options (1) leave, (2) get additional information by opting in to get your free report, or (3) Instant Fix (download your product)
5. Strong call to action statement (statements that tell the reader why it is in their best interest to take action now.) Hyperlink this statement to your affiliate link. So rather than click here…
You could say…
STOP PRESS! Discover in ONE DAY the amazing for acne, pimples and all types of problem skin that took a team of Ivy League researches 50 years to develop… CLICK HERE
6. Use a pop-up opt-in box (timed at 12 seconds). This technique has been proven to work effectively. At 12 seconds, the pop-up hits them when they feel like doing something.
7. Test, track, rinse & repeat.
In summary here is an acronym that will help you remember the steps: S.E.E.
1. STATEMENT (make a statement or ask a question that creates or exagerates the problem).
2. EMOTION (let them feel the emotion).
3. EASY (make it easy for your vistors to take action on the emotions they feel).
Grab your free copy here: Niche Marketing Guide
