Niche Marketing Strategies
Niche Internet Marketing
While Niche Marketing is not new, more and more information on the subject has been published in recent months as well new product launches touting how easy it is to find a niche and make lots of money. Well if it were that easy everyone would be doing it and Internet Marketers everywhere would be quitting their day jobs.
The truth is that like most things associated with Internet Marketing, “Niche Marketing” is not as easy as the experts would have you believe.
Anyone can create a website or have one built, choose a few affiliate products and call it niche marketing and never make a dime. A “Niche Marketing Strategy” includes everything from choosing the right niche, driving traffic and choosing the right products.
None of these things are particularly difficult alone, but to successfully dominate a niche requires the coordination of various aspects of Online Marketing.
What follows is a basic Niche Marketing Strategy.
- Choose a niche. Your choice can be based on something of interest or passion, or something that is a popular. A lot of my niche ideas come as a result of conversations I have with family or friends or from newspaper articles I read of interest. For example, a few months ago we found out that one of our grand-daughters has diabetes. Wow! She’s only 12 and thankfully none of her sisters have it, but it changed everything we do as a family. So, as I began to research adolescent diabetes I began to see that there was a market with lots of other parents looking for specialized information. Everything from diet to blood sugar testing meters. I knew absolutely nothing about diabetes, but it wasn’t hard to create a niche site. Anyway, you get the idea.
- Research your niche to see if there is real interest (are people buying products in this niche?) The easiest way to do this is to do a search in Google. How many pages are there for the keywords? Use the Google Adwords External Keyword tool to drill down long-tail keywords (minimum 300-500 searches per month). Last, how many “Sponsored Ads” (adwords ads) are there on the pages. The more the better (minimum 6). Sponsored Ads means someone is paying for “Traffic.” The only reason people pay for traffic is that they’re making money. No “Sponsored Ads”then the likelihood is that this is not a profitable marketer. In essence, the more competition, the better. You goal is to carve out a niche within a niche that is already profitable.
- Pick 5-6 long-tail keyword phrases (see #2). Your goal here is to dominate the conversation for these low-hanging-fruit keywords.
- Find a product. You don’t have to create you own product to make money. At least not right away. You can make a lot of money as an affiliate. I use Clickbank. If you don’t have a Clickbank account, sign up for one; it’s free. Clickbank has excellent tutorials to get you started. Go to the Clickbank Marketplace and perform a search to find products for your niche. Research 4-5 products by reading the sales pages carefully. Does it appeal to you? If not, it probably wont appeal to others either. (For more information on how to use Clickbank, you can get my report…)
- Create your niche site. Start a domain hosted WordPress Blog. Make sure your domain name contain you primary keyword. Set up the blog and create 3-4 articles using your long-tail keywords. You also want to create 3-4 unique articles that can be submitted to high PR Article Directories (i.e. EzineArticles, GoArticles, ArticleAlley, etc.) These articles are the easiest and most effective way to drive traffic to your money pages.
- You’ll need an autoresponder (i.e. Aweber, GetResponse) because you’re going to want to capture the names and email addresses of visitors who don’t purchase immediately.
- Set up a squeeze page. A squeeze page has one purpose only; to capture leads. (For more information on how to create a high converting Squeeze Page, get my report)
- In order to maximize your efforts, you should place a lead capture form (the same one from you squeeze page) in the side-bar of your blog. This maximizes you list building exposure.
- Make sure you send traffic to your “Squeeze Page” using the Resource Box for your articles. Many Article Directories do not allow direct linking in the body of the article (EzineArticles for example) but they do allow links in the “Resource” or “Bio” Box at the end of the article. What you want to do is use one of your keyword phrases here to drive traffic to your Squeeze Page first. You can do this by including an HTML “anchor” tag.
- (e.g. <a href=”http://www.yourdomain.com/yourlandingpage.html”>KeywordPhrase</a>)
- When you set up your auto-responder properly, your visitor will automatically be re-directed to you “affiliate page”
The concept here is fairly simple. Locate a niche that is already profitable. Carve out a piece of the pie for yourself. Select 4-5 affiliate products and set up a network of web-pages, articles, blog entries, etc. to drive traffic to (1) your squeeze page and (2) your affiliate links. Test, track, rinse and repeat. Once you get the hang of it, like anything else; practice will perfect your skills.
For additional details (on Clickbank, Squeeze Pages, and building a list) pluis more advanced Niche Marketing Strategies, sign up here to receive my newsletter. Click here: Dominating Niches Newsletter
